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Yet another question we frequently encounter is – “why do you guys call your business as brand building and not advertising or marketing or….?”

The answer is simple. Rather than executing a hundred piece-meal advertising or creative jobs per day, we would rather invest the same time in growing with a brand. A brand is much akin to an infant; constantly confronted by risk factors in various forms and hues. The birth, growth, maturity, saturation and the inevitable fade out phases are common to every brand worth its name. We specialize in offsetting the risk factors encountered by brands during their market lives. We enable brands to simply outlive!

Our ideas are our biggest offerings to clients and the other services including print, production, publishing, broadcasting and deploying are value additions. No wonder that we call ourselves specialists in nurturing, building and sustaining brand entities.