We very often ponder about our phenomenal growth rate. We try to analyze our success factors. Is it state of the art infrastructure, seasoned manpower, cumulative experience & expertise which are some of the key elements that make up a winning formula? But every second agency boasts of these which have become part of a norm in today’s competitive scenario. That’s when we thought “what sets us apart?”

Our ability to get into the client’s shoes and think from that perspective is what gives us a distinct place in an industry teeming with creative minds and go-getting attitudes. We don’t see it or call it as ‘client’s money’. We treat it as our money and each one of us feels that it is “my brand.” This drives us to squeeze every penny to the fullest and give out solutions that add optimum equity to all the brands we handle. Being in the business of nurturing brands, it’s imperative for us to keep track of all our brands at every stage of their market life. We analyze and pin-point the specific needs of a brand in order to enable it to ‘outlive’. Of course the back-up mechanism we have at our disposal helps us in effectively executing our solutions for each brand. As a matter of policy we do not outsource any of our services as most of the talent we have is in-house.